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A Soft Idea (ASI) is all about comfort, and that begins with the feel of our throws, blankets, and baby knits. Texture is everything to us! Whether you’re snuggling under one of our stylish throws or dressing your baby in a cozy knitted sweater, we want you to feel enveloped in a cloud of warmth and security.
Quality, affordability and excellent customer service are ASI’s top priorities. Our products are crafted from the finest cottons, chenilles and imported novelty yarns. Imports enable us to include Italian and Spanish blends, a rainbow of well-priced cotton blends, and a selection of fringed microfiber wovens.
ASI, a woman-owned independent small business based in Bridgeport CT, was founded by Claudia Vargish. Claudia personally oversees our design and quality. She listens to ASI’s customers, develops an understanding of their needs, and meets the challenge of developing unique new products. Claudia loves hearing customer feedback, so please reach out. :)
Custom monogramming in a wide selection of colors allows us to tailor our products to each customer's personality and needs. Our throws, blankets and baby knits make thoughtful, timeless gifts, especially when personalized with initials, names, logos and graphics. Whether it’s a solution for your brand or a heartwarming personal touch for friends and family, ASI has you covered!